How I help
Senior event leadership, the way you need it.
Some companies need advice on a few key decisions. Others need someone to lead the whole event program. Either way, you get 25+ years of experience at the table where decisions are made.
01 · Project based
Event Strategy Consulting
For leadership teams facing an important event decision and wanting an experienced, independent point of view.
Where I can help
- Evaluating which events are worth the investment, and which are not
- Defining what each event must achieve, and how to measure it
- Shaping the strategy for a major trade show, conference or incentive trip
- Reviewing an event that underperformed and what to change next time
02 · Ongoing leadership
Fractional Head of Events
For companies with a real event program but no senior event leader in house. I join your leadership team as your senior event leader, without the cost of a full-time hire.
What I lead
- The annual event strategy and calendar, tied to business goals
- Budget and investment decisions across the program
- Selecting and directing the right team, agencies and partners
- Clear goals, reporting and results for every event
- On-site leadership at the events that matter most
I set the direction and lead the people who execute, so your team can focus on customers and relationships.
03 · Talks and training
Speaking & Training
Practical, direct sessions for leadership teams, marketing teams and event professionals.
Talk
Let the Event Pro Lead
Every leader wants great events. But when managers get pulled into the details, the event professional can't lead, and the strategic work only the manager can do gets left behind. In this talk, I share three simple ways leaders can stay involved where it counts and let their event pro do what they do best. The result: better events and better business results.
Class Coming soon
The Step Most Teams Skip in Event Strategy
A short, practical class on the step most teams skip, and why it changes everything that comes after.
More talks and classes coming soon.
How it works
Simple to start
01
A conversation
We talk about your events, your goals and where things stand today. No pitch deck, I promise.
02
A clear proposal
You get a defined scope, timeline and investment, in writing.
03
Leadership in place
We get to work, with clear goals and regular check-ins on results.
Let's talk
Your events matter to the business.
Let's make sure they deliver.
Thirty minutes, no sales pitch, no slides. Coffee optional.